The Palms betninja casino Resort, a prominent destination on the Las Vegas Strip, has undergone several ownership changes since its establishment. Originally opened in 2001, the Palms was co-owned by George Maloof Jr. and his family, who were instrumental in its development and branding. The Maloof family, known for their involvement in various business ventures, including the NBA’s Sacramento Kings, positioned the Palms as a trendy and upscale resort catering to a younger demographic.

In 2016, the Maloof family sold the Palms Casino Resort to the Station Casinos, a subsidiary of Red Rock Resorts, for approximately $312.5 million. This acquisition marked a significant shift in the management and operational strategy of the resort. Station Casinos, known for its focus on the local market and customer loyalty programs, aimed to revitalize the Palms by integrating it into its broader portfolio of properties, which includes several other casinos and hotels in the Las Vegas area.

However, the Palms faced challenges in the years following its acquisition, particularly with increased competition from newer resorts and changing consumer preferences. In 2020, the COVID-19 pandemic further impacted the hospitality and gaming industry, leading to temporary closures and reduced operations across many Las Vegas resorts, including the Palms.

In early 2021, the Palms Casino Resort was sold again, this time to the San Manuel Band of Mission Indians, a federally recognized Native American tribe based in California. The purchase price was reported to be around $650 million, reflecting the tribe’s interest in expanding its gaming operations beyond California. The San Manuel Band of Mission Indians operates the San Manuel Casino in Highland, California, and their acquisition of the Palms represents a strategic move to enter the Las Vegas market.

After the acquisition, the new owners announced plans for renovations and rebranding efforts to revitalize the Palms and restore its status as a premier destination in Las Vegas. The San Manuel Band has expressed a commitment to investing in the property, enhancing the guest experience, and creating a unique identity for the casino that reflects both its history and the tribe’s cultural heritage.

As of now, the Palms Casino Resort is owned by the San Manuel Band of Mission Indians, who are focused on revitalizing the property and integrating it into their broader gaming and hospitality strategy. With plans for updates and improvements, the Palms aims to attract both locals and tourists, ensuring its place in the competitive landscape of Las Vegas casinos. The ownership transition highlights the dynamic nature of the gaming industry in Las Vegas and the ongoing evolution of casino resorts to meet changing consumer demands and market conditions.