Casino promotion has developed considerably over the decades, adapting to changing consumer tastes and tech developments. In the year 2023, a report by the American Gaming Association emphasized that casinos are more and more utilizing digital marketing strategies to draw younger audiences. This change is essential as millennials and Gen Z now represent a substantial segment [...]

Artificial intelligence (AI) is revolutionizing the casino field by improving operational effectiveness and improving customer encounters. As of 2023, many casinos are utilizing AI tools to assess player conduct, optimize game offerings, and personalize marketing tactics. This shift is anticipated to increase customer loyalty and increase revenue. One leading company in this industry is IGT (International [...]